学院简介

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       “英卡顿学院”前身为嘉兴火狮电子商务有限公司的“火狮学堂”,现隶属于上海英卡顿网络科技有限公司,英卡顿学院专注于跨境电商人才培养,以公司专业的自主运营管理团队为基石,培养速卖通、亚马逊、eBay等跨境电商平台运营人员。我们专注跨境领域,欢迎同道中人交流探讨,共谋发展。

讲师团队

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Wanlin Zhu

English name: John, The AliExpress operations manager of company, cross-border e-commerce training instructors of School-enterprise cooperation's featured classes, and is a company internal trainers team's practical style lecturer , Guiding students to complete the full training and learning in one year and a half . He is proficient in operations management of AliExpress platform, have a wealth of practical management experience. A dream tutor in students' minds, the god-class people, omnipotent……

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Changqin Li

Specializes AliExpress store diagnosis, operational analysis, one of the main backbone of the company's operations, at the same time undertake tutor of Firelion cross-border class, strict management thinking, unique, own style. the liking life motto is "doing skills from doing it," It can reflect that she is a powerful figures who focus on the process control.

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Xiaojing Lee

English name :Linda training officer in our company,one of our training instructors.As an aliexpress operation successfully transform to training instructors,know well with aliexress  technological process,and humorous is her big characteristic.She can catch students'heart at the first time,let students learn knowledge in a happy and relax  atmosphere.Sushi who was a famous  litterateur and  calligrapher during Northern song dynasty time ,is Linda's idol.‘People without thought, he must worry about’is her attitude to the life

Yahua Wan

English name :Eliza Wan  operation executive in our company.From Hangzhou to Guangzhou then come back to Jiaxing,want to make a contribution to Jiaxing’GDP。From the first day she come to our company,work as a basic staff,from strength to strength her operation  ability and promote management ability.skilled field:3C shoes and bags.She looks serious,but in reality gentle enough. motto:Pregnant just as pregnancy, give her time to her soil, the date when the apprenticeship will be SUCCESS!

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Chao Jin

Graduated from Southwest University of Political Science & Law, major in international economy and trade. He has several years of experience in operating AliExpress and Ebay, he’s professional in settings freight template, creating explosions and optimizing the store.This is his motto: success depends on details, attitude is the future. Yes, he’s such a person who proves himself with attitude and strength. He’s a steady and steadfast person……

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Lu Dai

She has worked in Alibaba for a long time and learned a lot from Jack Ma. From 2012 she started her career in cross-border E-commerce area, run Amazon and Ebay all by herself. She’s familiar with the latest international marketing strategy, she’s good at production selection and business data analysis. With her effort the Amazon Team has grown from several people to dozens of people and the turnover has exceeded millions dollars in just 3 monthes. With her help, Our dream can be realized in the near future.

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Alex Chen

Graduated from Jilin Huaqiao University of Foreign Languages, major in English and German. He’s familiar with knowledge in translation and interpretation;And he’s competent in analyzing and solving problems, he got the certificate of TEM-8 for English, CET-6 and PGG for German and he’s good at video production. Now he’s the operation specialist in Amazon department.

课程内容

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Amazon实训课程列表
课程类别 课程主题 主要内容
初级课程 亚马逊平台简介 亚马逊介绍
中国卖家做亚马逊的前景
亚马逊和EBAY的区别
亚马逊的优势与特点
亚马逊收费标准
AMAZON注册 成为亚马逊卖家的必要条件
帐号注册
账号申请过程中误区、盲区分析及应对技巧
帐号风险控制 账户关联因素,怎样防止账户关联
多账户操作注意事项与建立子账户
账户风险指标介绍及应对措施
各等级账户风险分析与应对技巧
AMAZON界面介绍 前端页面介绍
账户设置
后台版块介绍及操作指导
中级课程 AMAZON特色解读 FBA介绍及操作步骤
产品review介绍及积累技巧
AMAZON市场调研报告详解 如何开展市场调研
产品成本分析及定价
选定产品及产品优化
AMAZON销售 产品分类审核指导
产品上架-自建listing
产品上架-跟卖listing
提高产品销售经验分享(操作技术层面)
AMAZON营销 站内营销推广介绍
站外营销推广介绍
AMAZON客服 如何做客服(邮件/信息反馈)
订单处理
客户指标解析与维护账号安全
去差评经验分享
高级课程 关键字分析 关键字工具的使用
如何找到对于AMAZON站内有价值的关键字
如何善用数据帮助你开发/优化产品
亚马逊站内优化与推广 怎么优化listing
站内推广的方法和策略
获得review的方法
开始积累客户资料库
社交营销引流实战训练之Facebook 个人和企业页面注册与完善
获得粉丝的实际操作技巧
Facebook内容运营
Facebook精准广告操作
快速见效的红人营销操作
从模仿到超越,竞争对手运营分析
实用Facebook 工具和技巧介绍
品牌保护 手把手教你品牌备案
如何保护自己的品牌
速卖通实训课程列表
课程类别 课程主题 主要内容
初级课程 跨境电商现状及未来发展趋势分析 跨境电商定位、方向、特点等
速卖通店铺操作之注册、认证 如何进行帐号注册
如何进行帐号认证
如何进行考试
如何进行商标注册
如何进行类目缴费
速卖通规则解析 发布规则之搜索排序规则
搜索作弊
成交不卖及虚假发货
知识产权规则
火狮之企划书 企划书之市场分析
企划书之产品分析
企划书之营销策略
企划书之关键词大表建立
速卖通店铺操作之产品图片美化 图片处理
视觉设计
速卖通店铺操作之产品发布 产品分组
发布高质量产品
运费模版设置
速卖通营销之店铺自主营销 限时限量折扣
满立减
优惠券
全店铺打折
速卖通营销之平台活动 平台活动介绍
如何参加平台活动
速卖通营销之联盟营销 联盟营销介绍
加入联盟营销
速卖通营销之直通车推广 建立直通车计划
产品选择
精选关键词
关键词竞价
速卖通之线上发货 线上发货流程
速卖通之客户服务 未付款订单催单技巧
分析和回复询盘技巧
纠纷处理
进阶课程 速卖通之店铺诊断 店铺诊断流程梳理
数据分析 数据纵横功能介绍
商品分析
店铺分析
行业情报分析
运费模版设置 运费模版的合理设置
店铺引流 关键词优化
打造高效标题
提高点击率和转化率 提高点击率
提高转化率
爆款培养 爆款选品
爆款打造

 

联盟成员

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嘉兴市商务局

 

嘉兴市进出口商会

 

各大高校及职业院校

 

地方协会团体

人才俱乐部

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2016年6月30日顶岗实训结业活动现场分院领导致辞

外贸分院老师分享企业实训体验感悟

企业领导颁发跨境电商实训结业证书

颁发“优秀实习生”荣誉证书

公司领导寄语

学员活动

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2016年6月团队“寻宝”活动现场

优美舞姿

2016年6月公司团队技能竞赛pk活动颁奖现场

学院简介 讲师团队 课程内容 联盟成员 人才俱乐部 学员活动
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